One day, I went to a convenience store in Tokyo. I bought a rice-ball for lunch (as usual), and went to the cashier. I realized the clerk was not from Japan, he looked Vietnamese, or from somewhere else in Asia. I saw him almost everyday but as I didn't know where he was from, what he eats, how he speaks... I felt that the cashier's counter embodied our distance in society. In our increasingly diverse cities, there are still invisible borders between cultures, ethnicities, generations, socio-economic classes, and more. We simply dwell in our own comfortable bubbles with the people who share the same background or interests. This campaign focuses on highlighting the trends that are invisible from the mainstream society, to bridge the communities beyond these invisible borders. Do we know what is popular among your international neighbors, teenagers, old folks, and more? What can an urban professional do to bridge these gaps? – Yukako Ishikawa